The Team
Meghan McKeighen | Owner
Meghan is a Social Media Strategist and Digital Marketing Leader with over 17 years of experience helping brands grow with clarity and purpose. As Founder of Fenix Social Media, she leads the development of high-impact social strategies, content ecosystems, and creative frameworks that strengthen brand presence, deepen audience connection, and drive measurable business results.
Her expertise spans content development, strategic planning, audience growth, account management, media buying, and creative ideation, all grounded in cultural awareness, data, and performance. Through Fenix, Meghan has partnered with media brands, professional athletes, and global consumer companies, including the NBA, NFL, MLB, WNBA, MLS, Nike, Under Armour, New Balance, adidas, Fanatics, Kith, Anheuser-Busch, Tito’s, Lyft, Uber, and Meta. Across every engagement, the focus remains consistent: build strategy and content that feels authentic, performs at scale, and reflects the voice and values of each brand.
Known for blending strategic rigor with creative intuition, Meghan helps brands move beyond trends into confident, differentiated positioning. She values collaboration, curiosity, and long-term relationships, with several partnerships spanning more than a decade. Her work is rooted in quality, clarity, and purpose, designed to help brands show up meaningfully and compete in a fast-moving digital landscape.
Outside of work, Meghan has a soft spot for leather jackets, tacos, and karaoke. She enjoys spending time with her husband and dog, and yes, she still curses like a sailor.
Sean McKeighen | Jr. Account Manager
Sean’s path into social media strategy took an unconventional route. A lifelong soccer fan, he began his career in archaeology before transitioning into physical therapy at Vanderbilt, where he spent several years in home health. After a torn Achilles shifted his direction, he joined Fenix and found a long-term fit in digital marketing, particularly within the sports space.
As a Junior Account Manager at Fenix, Sean oversees content development for various clients and leads the execution of strategic social initiatives to strengthen brand presence and drive measurable growth. He manages platform strategy, paid campaign coordination, performance analysis, and community engagement across key channels, ensuring each brand shows up with clarity, consistency, and purpose.
Outside of work, he’s usually fly fishing, watching soccer, listening to a comedy or sports podcast, or walking his energetic boxer, Ruby.
Carson Fiksenbaum | Social Media Coordinator
Carson is currently a senior at the University of Florida, majoring in business administration. He is a sports fanatic, being heavily invested in the analytics and data while supporting his favorite teams, the Miami Dolphins and Los Angeles Clippers. His post graduation aspirations involve working in the sports and marketing industry.
Rachel Koons | Director of Business Development
With over a decade of experience in business development and operations, Rachel's passion is identifying growth opportunities, forging strategic partnerships, and implementing effective marketing strategies for businesses and individuals.
Outside of the office, you can find Rachel spending time with her dogs, Sam and Pretzel, traveling, or running!
Work At Fenix
If you dig our clients, content or both, we bet you’ll enjoy working here. Fenix is a unique company with a close-knit team that encourages creativity, a strong bias towards action, and living your best life.